Art direction and photography for a digital campaign of the brand Maison Margiela. The perfume “Lazy Sunday Morning” truly smells like fresh laundry on a sunny day, and reminds us of these kinds of mornings, where you can stay in bed all day...

 

Creation of two films for social media and a series of photography and assets. A multitude of native formats were broadcasted on Facebook, Instagram and wechat with exclusive content. The campaign continues on social media to unify the community.